| The Creative Process Illustrated: How Advertising's Big Ideas Are Born |  | Authors: W. Glenn Griffin, Deborah Morrison
Publisher: How
List Price: $25.00
Buy New: $5.31
as of 5/24/2012 08:01 EDT details
You Save: $19.69 (79%)
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 12 x 9 x 0.5
ISBN: 1600619606
EAN: 9781600619601
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Product Description
FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN?
Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation
Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.
Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.
You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.
The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:
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